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What does GSM mean? A guide to paper weights

Lets start with something simple: GSM – what exactly does it mean? GSM stands for Grams per Square Meter, and serves as the universal unit of measuring the weight (and usually thickness) of paper and card stocks. In short, the higher GSM the denser the material. For reference, your typical printer paper will be around […]

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What makes a good exhibition stand?

A trade show stand should be look at as far more than a physical structure, they’re a pivotal marketing tool that should encapsulate your branding and marketing messages. An exhibition stand is a display area at a trade show or event where a company can showcase their products or services to potential customers. A good exhibition […]

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How to maintain and care for printed banners

Printed banners are powerful tools for conveying key messages to help promote brands and businesses. But their impact is only as effective as their maker; and without proper maintenance and care, their effectiveness can be greatly compromised. This guide looks at recommendations for cleaning, storage, and longevity tips to ensure the lifespan of your printed […]

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How to measure the ROI on banner advertising

When it comes to measuring any banner marketing campaign, you want to make sure you are getting a decent Return on your Investment (ROI). Creating a great banner design isn’t enough! You want to make sure the design not only has the right message for your brand to create impact and reach the right people; […]

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Effective banner placement strategies

When it comes to advertising you and your business, capturing the attention of your target audience is paramount. Banner placement is a tried and tested method and a highly effective marketing tool. However, the success of any banner campaign relies heavily on a well thought-out and strategic execution. In this article, we will look at […]

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How to install different types of banner

When it comes to banner advertising, the installation process is a critical aspect that directly impacts the campaign’s success. Beyond the visual appeal, it is imperative to consider safety aspects to prevent accidents from happening as well as ensuring compliance with regulations. This banner installation guide provides a comprehensive overview, covering quick guides on installing […]

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How to measure your table cloth

We specialise in printing custom printed tablecloths tailored to your unique specifications. Since table sizes can vary significantly, we often encounter a common question: “I need a tablecloth for a standard table, but I’m unsure of the size I need.” The solution is quite straightforward. Given the diversity in table dimensions, the most efficient approach […]

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