How to make your shell scheme stand shine
A shell scheme stand offers a versatile solution for exhibitors across various industries. They provide a cost-effective way to showcase your brand, product, or service with impact.
What is a shell scheme stand?
A shell scheme stand is the most widely used type of exhibition stand, consisting of a space enclosed within an aluminium frame. These stands come in various sizes, generally smaller than space-only stands, which are simply open floor areas for custom builds.
Typically banners and stands used in a shell scheme package are:
How can I make my shell scheme stand look professional?
At Essex Banners, our professional exhibition stands set you apart from budget frameworks found online, which often suffer from instability, poorly printed shell scheme graphics, and lack durability for frequent travel and installation across multiple trade shows.
Our wall structures clip onto your shell scheme and support our fabric graphics. These graphics stretch seamlessly across your walls, displaying vivid visuals without creases or imperfections. What’s more, our fabric graphics are designed for reuse, ensuring a strong return on your investment.
Eye-Catching Graphics
Invest in high-quality, professionally designed graphics that cover the walls of your shell scheme. Ensure they are visually appealing, convey your brand message clearly, and are free of creases or wrinkles. Consider using fabric graphics for a seamless and polished look.
We offer a complimentary design service to all our clients. Whether you are preparing for a trade show or exhibition, our team at Essex Banners is here to help bring your vision to life.
Our free event display design service ensures that your shell scheme stand is tailored to your brand identity and objectives. From conceptualising layouts to choosing colours and graphics, our expert designers will collaborate closely with you every step of the way.
This service not only saves you time and effort but also guarantees a stand that is both visually striking and functional. Let us take care of the design process so you can focus on making a lasting impression at your next event.
Lighting
Use lighting strategically to highlight key areas of your stand, such as your logo, products, or important messages. Illuminated graphics or spotlights can draw attention and create a vibrant atmosphere.
Branding and Signage
Ensure your stand is branded prominently with your logo and brand colours. Use signage effectively to communicate your offerings and any promotions or special features.
Engaging Displays
Create interactive or engaging displays that encourage attendees to interact with your products or services. Consider demonstrations, samples, or multimedia presentations that showcase your offerings effectively.
Comfortable and Inviting Setup
Design your stand to be welcoming with an open layout that allows for easy movement.
Clear Messaging
Create concise and compelling messaging that quickly communicates what your business is about and what sets you apart from competitors. Avoid cluttering your space with too much text or information.
Staff Presentation
Train your booth staff to be knowledgeable, friendly, and approachable. They should be able to engage attendees in conversation, answer questions confidently, and guide potential customers through your offerings.
Giveaways and Promotions
Consider offering branded giveaways, such as branded pens, clear branded coffee cups and coasters or running promotions to attract visitors to your stand. Ensure these tie into your overall marketing strategy and encourage follow-up engagement after the event.
Networking and Follow-Up
Actively network with other exhibitors and attendees to expand your reach and build relationships. Follow up promptly with leads and contacts made during the event to maximise the impact of your participation.
By implementing these strategies, you can effectively make your shell scheme stand shine and maximise its impact at trade shows and exhibitions.
Conclusion
When it comes to designing your shell scheme stand, the possibilities are endless. At Essex Banners, we handle every step, from design and construction to installation and dismantling, so you can focus on showcasing your stand to both new and existing clients without the stress. Contact us today for a more tailored package and advice.
