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How to design a banner stand

Roller banners, also known as pull ups or pop up banners, are a key marketing tool. They can be used to draw in potential customers to your stand or business, and be used to share vital information. Therefore, the design of them is just as important as your other marketing collateral – leaflets, brochures, adverts etc.

The layout of the design should be thoughtful, simple and eye catching. The mobility, compact-ability and reusability of a roller banner gives you the flexibility to take your brand on the road and have a key piece of marketing with you at all times.

Top tips for banner stand design

  1. Use a template if possible
  2. Logo at the top
  3. Key message at eye level
  4. Layout text right to left
  5. Only use two fonts
  6. Consider image placement
  7. White space is important
  8. Check contact details
  9. Use social media icons
  10. Leave space at the bottom

Designing a roller banner is just like designing a poster. It requires thought and should match your other marketing items. Always on brand and attractive to the eye – up close and from afar.
The standard design layout lends itself to our design in thirds rule: Key message; content; contact details. With this rule of thirds in mind, we asked our studio to share a few top tips with you. Remember – Essex Banners can design your stand for you.

Where to put my logo?

Top logo – placement of your logo is simple. Pop it at the top! Eye catching and visible from a distance, it’s positioning let’s everyone know that the information to follow has been prepared by you for them. Positioning your logo at the top of your design creates instant brand recognition and should tie in nicely to your other marketing collateral.

What contact details should I include on my roller banner design?

Double check that website – be sure to point readers to another source for more information. This will be your bottom third. This can simply be your contact details including an email and telephone number, or simply your website. Double and triple check grammar and spelling.
If your telephone number is printed incorrectly then your telephone is not going to be ringing after your exhibition or event. Don’t forget your social media icons and links.

Once you have designed your banner, double checked all of the information and created a high resolution PDF – your design is ready to be printed. Send it to our team, who will check the printability of the PDF and prepare the files for printing.

Sit back, have a cup of tea and let us take over. Delivering your beautifully printed roller banner to your doorstep. With a great range, offers and fast delivery we won’t disappoint